Digital Agency FATEEV.ADS

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DigitalAgency

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founder

Alexander Fateev

Increase the quantity and quality of your customers with the right Contextual Advertising setup!

FATEEV.ADS is a team of like-minded individuals who specialize in lead generation and product advertising. Our mission is to help your business find new customers, increase sales and achieve desired results through effective advertising campaigns.


Our team of experienced specialists develops individual strategies for each client, taking into account the peculiarities of their niche, target audience and competitive environment. We use a proven contextual advertising tool - Google Ads, as well as advanced analytics and optimization methods to ensure maximum return on investment.

products

What tools are we working with?

Full-cycle customization and management of Google products

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Google Ads - creation and management of all major types of advertising campaigns: Search campaigns, PMax, Google Shopping (product advertising), GDN (google display network), YouTube, Local campaigns.

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Merchant Center - a tool for working with product advertising. Loading and setting up product feeds, tools for segmentation, optimization of commodity positions to increase the effectiveness of advertising.

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Google Analytics - tracking targeted customer actions on the user's web resource, working with audiences, receiving reports for further optimization of promotion channels, integration into other google products and web site.

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Google Tag Manager - allows you to manage code snippets(tags), add various scripts and pixels for analytics, marketing, remarketing and tracking user behavior.

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Google My Business is a tool from Google that allows businesses and organizations to create a profile on Google Maps to attract more customers and improve visibility in local search.

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Google Search Console - monitoring site performance in search, reports on page indexing, identifying and eliminating indexing errors, analyzing external and internal links, etc.

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features

Our workflow

Learn about the stages of our work.

  • 01. Initial consultation and audit

    We start with an in-depth analysis of your business, target audience and competitors. During a free consultation, our experts will evaluate your current advertising efforts and identify areas for growth. During the audit, we will determine how to improve results and reduce the cost of customer acquisition.

  • 02. Creating a customized strategy

    We develop a strategy customized to your business and budget. No templates - just a unique approach that meets your goals and objectives. We carefully design your account structure, create effective ads and customize targeting to ensure maximum return on your advertising.

  • 03. Full launching cycle

    We carefully launch advertising campaigns and immediately start monitoring their effectiveness. Our specialists analyze data, conduct A/B tests and make changes on a daily basis to achieve optimal results. Every action is designed to increase conversions and reduce costs.

  • 04. Constant interaction

    We believe in honest and open relationships with our clients. You will receive regular reports to see how our work is contributing to the growth of your business. We are always on call and ready to discuss results, make adjustments and propose new solutions.

  • 05. Development and scaling

    We stay ahead of the curve and are always looking for new opportunities to increase your revenue. We regularly review our strategy, taking into account changes in the market and the interests of your audience, to stay one step ahead of the competition.

Partners

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Services

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Google Shopping|PMax Shopping

The full cycle of setting up Google Shopping for product advertising includes working with the website, Merchant Center and Google Ads to ensure your products are shown on the first page of the product listing. It is possible to launch both a regular shopping campaign with manual price-per-click and the more modern PMax Shopping.

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Search Campaigns and Dynamic Search Campaigns

Running Search campaigns includes collecting and clustering semantics(keywords), writing ads and extensions, collecting a negative keyword list, setting up bid assignment strategy and other tasks.

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Performance Max Campaign(PMax)

The campaign with maximum effectiveness is based on artificial intelligence and is well suited for getting customers even with a small advertising budget. It is often used for local business, as well as for working on the top of the sales funnel.

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Google Display Network (GDN)

Fine-tuned targeting settings allow you to significantly increase users' awareness of your services and products, as well as to use many sites to place banners with your creatives. The advantage is the ability to choose a manual bid per click.

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Local campaigns (including Google Maps)

To promote a local business, such as a barber shop, restaurant or beauty salon, different combinations of campaigns are used depending on the client's request. Very often such traffic channels as search, banner ads, Google Maps, etc. are used.

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Video campaigns(YouTube)

Video campaigns are well suited for increasing your brand awareness in addition to other types of Google Ads campaigns. You can fine-tune targeting by limiting irrelevant topics to be shown, select video formats and easily customize your bidding strategy.

Additional services

We are much more than just a contextual advertising agency

Unblocking Merchant Center

Blocking of the Merchant Center is very common not only at the stage of account creation, but also not infrequently after the launch of advertising.The main reasons for blocking that we work with are:- Misrepresentation;- The site needs to be improved;- Dangerous goods or services;- Other types of blocking related to the landing page or products.

Unblocking Google Ads account

In addition to Merchant Center blockers, advertisers often encounter problems within the advertising account. Common reasons for blocking:- System bypass;- Suspicious payments;- Counterfeit goods;- Violation of policy, etc.To unblock, we check all possible options and act in such a way that we minimize the consequences after the ads resume.

Creating Google My Business account(Google Maps)

Trust us to create a point on google maps to increase the visibility of your local business. This procedure is suitable for most clients, be it a physical store, restaurant, smartphone repair or tattoo parlor. We will help you avoid blockages, as it is not uncommon when you set up on your own. Also, we will help to promote your point and give additional recommendations to increase efficiency

Adding Google products to your website

In case of absence or problematic work of already existing tags on the site, our team will gladly help to install the necessary codes, whether it is a self-descriptive site or CMS:- Google Tag Manager installation and customization;- Installing and configuring Google Analytics 4;- Remarketing installation and setup;- Setting up Dynamic Remarketing.

Setting up e-commerce Google Analytics 4

Advertisers often face the problem of fixing target actions with the transfer of dynamic parameters, such as price, order amount, currency, as well as the absence of such events as purchase, adding to cart, the beginning of checkout, etc. Our experts are experienced in working with most popular site management systems. Our specialists, experienced in working with most of the popular site management systems, will help you customize E-Commerce Google Analytics 4 for the full functioning of all the necessary processes and correct operation of advertising campaigns.

Website modifications

Very often clients need adjustments within the site, be it changing prices, contact details, changing images, feedback forms or even installing an ssl certificate. Depending on the complexity of the required change, our team will do everything possible so that you do not have to search for a separate specialist to make spot changes. Experience in working with a variety of CMS systems and website builders will help us in this.

3+

Years of experience

$ 25000+

Advertising budgets per month

210+

Realized projects

60+

Business niches

Why choose us

Check out the reasons why you should choose our team over other companies!

Experienced team

A small but experienced team with a high level of interaction. Your project is not handed over to novice employees - all tasks are performed by professionals only!

Individual approach

We are focused on long-term partnerships, so the quality of work and customer satisfaction is in our 1st place!

Favorable terms

Optimization of business processes and remote work allowed us to reduce costs and bring the basic cost of services to a profitable level for clients.

Time saving

Our versatile team will help you make changes to your website, provide copywriting services or do other tasks. You won't have to waste time searching for a specialist.

contact us

Contact us for a free audit

Hundreds of clients have already gotten results. Business requires promptness in decision making!

cases

Case studies

We work with businesses in a variety of niches and budgets.

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manufacturer

Building materials and tools

The client prioritized the advertising of goods of their own production, among other groups. Due to the specificity of the niche, we had a teamwork with the client: we spent maximum time studying the assortment and peculiarities of the target audience. We also provided the client with information to develop product cards to increase relevance in the product listings, which helped us to quickly gain leadership positions after the launch with a good cost-to-income ratio.

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rapid growth

Business Equipment

The company had previously had experience of advertising its goods on low budgets in a supportive mode, as they were engaged in other business processes. Also, there was no e-commerce set up on the website, which is where we actually started. For more than 10000 product lines, we gradually built a structure of 10+ campaigns, the number of which gradually increased, which allowed us to reach satisfactory performance and increase costs by 10 times with a significant increase in efficiency.

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complete restructuring

Dropshipping

The client had one campaign working for all products, of which there are more than 10,000 items. The effective account structure offered to the client revitalized the advertising office, the number of sales increased after training and adaptation of campaigns. Proper optimization after the launch helped to avoid a long decline. With the client's permission, we systematically increased advertising costs by 70%, and at the same time managed to raise ROAS to values that were completely satisfactory to the client.

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optimization

Legal services

The client's goal was to optimize existing advertising. After the Audit and preliminary assessment of existing campaigns, we agreed with the client that optimization was the best option in this case. During the optimization process, we touched on many aspects of the advertising account, from keywords and bids, to making changes to the site itself, as the information was not up to date. After our optimization, the client got more stable results without a few days of downtime.

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greenfield start

Software Development

A long preparatory process gave our team an understanding of the specifics of the company's work, in order to maximally target the audience with the necessary budgets and software development directions for a particular geo. After all the initial stages and launch, we received our first qualified leads in a few days and brought the campaigns to a stable performance, which by the end of the month recouped all costs and opened new opportunities for the client to scale.

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manufacturer

Dietary supplements

The client was offered a new campaign structure based on our vision and experience with this niche, as well as the previous results of advertising. Before the launch we solved the problem with blocking of some products in Merchant Center, most of which were restored in the output. The effective structure and settings of the campaigns allowed us to get a good ratio of sales to costs, which fully satisfied the client, as he was a manufacturer and had a fairly high margin.

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pre-season launch

Custom packaging

It was important for the client to make a launch, as there was only a month and a half left before the start of the season. The previous structure, which had been working in the account for several years, did not give the same results and was completely redesigned with the use of additional promotion channels and "warming up" the upper segments of the sales funnel. Thus, we received a record number of qualified leads, and the client had to delegate some authority to handle all clients.

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major launch

Game consoles and accessories

Preliminary work with the website (product cards), Google Tag Manager for e-commerce setup, and Merchant Center for optimization and product segmentation, and further launch of a suitable set of campaigns allowed to gradually reach satisfactory results for a client with a high level of competition in the niche. Further growth continued through optimization and expansion of existing campaigns.

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local business

Atelier

The client faced problems with blocking their advertising account, which were resolved. We also updated the information on the website before the launch. The client was interested in advertising certain services, so we focused on them. As a result, the atelier received a sufficient number of clients to fully load its masters, and after a month of work, the owner asked to launch a campaign to find additional employees, which made us happy as specialists.

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rapid growth

Curtains and fabrics

The client had launched only one campaign for all product groups, which for almost two years of work has reached stable indicators, but scaling at the expense of the budget did not give any results. After analysing the assortment, advertising results and agreeing on the proposed account structure, we started working on the site to avoid blocking the Merchant Centre (the site did not have all the required information), fine-tuning conversions, setting up product feeds, launching campaigns, etc. After a period of data collection, the new structure helped to almost double the effectiveness of advertising with a proportional increase in budget, which had not been possible before.

contacts

READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL?

Contact us in any convenient way

Digital marketing today is an integral part of the activities to promote the goods or services of any company. If you do not conduct marketing activities on the Internet, you lose a significant part of your customers. Our experts can help you define the right strategy and use the right tools. The first consultation is free - contact us today.